OKRs for business performance help entrepreneurs ensure their companies focus on the activities that truly drive growth. In this episode, Tom Wheelwright talks with writer and product strategy expert Josh Seiden, co-author of Who Does What by How Much?, about why many businesses stay busy but fail to make meaningful progress.

Josh explains how organizations often work hard on the wrong priorities because they lack measurable goals tied to outcomes. He shows how Objectives and Key Results (OKRs) align teams around clear targets, improve decision-making, and help leaders identify whether effort actually produces results.

Listeners will learn how to recognize wasted work, how to build an outcome-driven system, and how to make teams accountable without micromanaging. Tom and Josh also discuss how evidence-based decision-making strengthens customer focus and allows businesses to adapt quickly when markets change.

This topic matters now because entrepreneurs face constant distractions, new technologies, and competing priorities. Leaders who measure outcomes instead of activity create stronger companies, better products, and more predictable growth.

Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/

00:00 – Intro.
02:36 – What are OKRs (Objectives and Key Results)?
06:15 – Set OKRs at Every Level
10:06 – Goal Setting: Who Does What By How Much?
14:49 – Create Your OKR System
17:33 – Prioritize Your Client’s Needs
22:10 – Determine the Right Work
27:30 – Balancing Problems & Methods.
30:55 – Steps to Building Your OKR System
35:18 – Why Customer Centricity: Finding Your Intersection

Looking for more on Josh Seiden?
Books: “Who Does What by How Much? A Practical Guide to Customer-Centric OKRs”
Website: okr-book.com, https://www.joshuaseiden.com/, https://www.senseandrespond.co/

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