Our Company
What is Rich Dad?
To elevate the Financial Well-Being of Humanity

Most of us are trained from an early age to follow a script: Go to school, get good grades, find a safe job, work hard, retire (maybe), and hope it all works out. The problem is, that script doesn’t work anymore.

At Rich Dad, we exist to do one thing: wake people up.

When Rich Dad co-founder Robert Kiyosaki was growing up in Hilo, Hawaii, he had two dads. His biological father followed the traditional path and believed in job security. Robert’s best friend Mike’s dad thought differently and taught him how money really works. That contrast changed Robert’s life and, eventually, the lives of millions around the world.

We’re not here to help you budget better or max out your retirement account. We’re here to challenge the way you think about money and offer a smarter, more powerful way forward.

We offer financial education that leads to financial freedom.

robert holding rdpd and cashflow
Our Origin Story
From Board Game to Global Movement

In 1994, after years of military service, business failures, and financial lessons learned the hard way, Robert Kiyosaki and Kim Kiyosaki achieved what most only dream about. They were earning over $10,000 a month in passive income that covered their monthly expenses of $3,000 — thus they were out of the Rat Race.

They had no boss and no alarm clock. Their time was finally their own.

So what did they do with that freedom? They built Rich Dad, one of the longest-lasting financial education companies ever. And it all began with a board game.

CASHFLOW® is a hands-on way to learn investing in a format that is fun, educational, and yes, even kid-friendly.

The mission was simple: Teach people how to escape the Rat Race and get on the Fast Track of life.

But there was a problem. Though CASHFLOW 101 was difficult to market. To help educate people about the benefits of the game, Robert began to draft a brochure. What began as a 700+ document turned into the global phenomenon — Rich Dad Poor Dad.

After several publishers rejected the book, the Kiyosakis self-published Rich Dad Poor Dad in April 1997. As the book gained traction and sales soared — landing Rich Dad Poor Dad on bestseller lists across the United States — it led to news coverage in the Wall Street Journal, The New York Times, Businessweek, and USA TODAY. Robert and Kim experienced the Oprah Effect firsthand after they appeared on the Oprah Show, which shot both Rich Dad Poor Dad and The Rich Dad Company to fame on the international stage.

From there, a global movement was born.

robert kiyosaki on oprah (2004)

Our Founders

Robert Kiyosaki
Kim Kiyosaki
The Rich Dad Difference
the 8 advantages the rich know — that the poor and middle class do not

These aren’t theories — they’re the same money principles the rich use every day to build wealth and stay free.

If you want to escape the rat race for good, you need to live by them too. Robert Kiyosaki learned them the hard way — overcoming mindset traps, near-bankruptcy, and the lies we’re all taught about money. The lessons inside Rich Dad Poor Dad have helped millions break free. Now, it’s your turn.

rich dad
Rules of The Rat Race
TRADITIONAL

School trains employees, not entrepreneurs. True success requires financial education, not just traditional education.

1

Go to school

Go to school, get good grades, you’ll be successful.

Job security is a myth — real freedom comes from creating income through businesses and investments.

2

Get a good job

Get a good, secure job with good benefits to be financially stable.

The rich work smart — they make money work for them.

3

Work hard

Hard work leads to success and wealth.

The rich expand their means by building cash-flowing assets. Asking, “How can I afford that?” sparks creativity.

4

Live below your means

Cut expenses, budget strictly, and be frugal to get ahead.

Saving erodes wealth due to inflation. Investing in cash-flowing assets grows wealth. Savers are losers in today’s economy.

5

Save money

Saving money in the bank builds security and wealth.

If it takes money out of your pocket, it’s a liability — even your home.

6

Your house is an asset

Your personal home is your biggest asset and investment.

The wealthy use good debt to buy assets that pay them every month.

7

Get out of debt

All debt is bad. Pay off all your debts to be financially free.

True diversification means investing across different asset classes: real estate, business, commodities, and paper assets. Paper-only diversification keeps you exposed to systemic risk.

8

Diversify

Diversify into stocks, bonds, mutual funds and hold long term.

PHILOSOPHIES TRADITIONAL RICH DAD
1: Go to school TBD TBD
2: Get a good job TBD TBD
3: Work hard TBD TBD
4: Live below your means TBD TBD
5: Save money TBD TBD
6: Your house is not an asset TBD TBD
7: Get out of debt TBD TBD
8: Diversify TBD TBD
What We Do
Education That Creates Transformation
photo to how to play cashflow 01 select a banker
Why It Matters
The world is changing fast.

Jobs are less stable. Debt is climbing. Retirement feels more uncertain than ever.

All the while schools still don’t teach about money.

Money affects your choices, your relationships, your future, and your freedom. 

That’s why we do what we do.

We’re here to help you take control of your financial life. One new mindset, one investment, smart choice at a time.

So whether you’re starting from zero, building your first side hustle, or scaling your investment portfolio…

Welcome to Rich Dad.

couple beginning their investing journey
financial freedom game plan graphic
Your Financial Future Deserves a Better Game Plan
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