Big data and AI decision making now influences how companies hire employees, design products, and evaluate customers. In this episode, host Tom Wheelwright talks with philosopher and author C. Thi Nguyen about why data-driven systems may not be as neutral as they appear.
Businesses rely heavily on dashboards, metrics, and performance scores to guide strategy. Leaders often assume numbers eliminate bias. Tom and Nguyen explain the opposite: measurement systems shape behavior. When organizations optimize for scores instead of meaning, they risk damaging creativity, customer relationships, and long-term value.
You will learn:
- Why “objective” metrics can distort business priorities
- Where AI improves decision-making — and where it misleads leaders
- How businesses unintentionally optimize for the wrong outcomes
- How awareness helps leaders design healthier incentives and better products
How scoring systems influence employee behavior and customer experienceC. Thi Nguyen shares research from philosophy and social systems to explain how technology shapes human values, not just efficiency. He shows why businesses that rely solely on metrics often miss what customers truly care about.
This topic matters now because companies increasingly adopt AI analytics and automated performance measurement. Leaders who understand how metrics influence behavior can build stronger organizations, create meaningful products, and avoid letting algorithms quietly determine strategy.
👉 https://bit.ly/41d3Kmy 👈 CLICK HERE Ready to change your financial future? Join Tom Wheelwright, Robert Kiyosaki’s CPA, and apply to the WealthAbility Accelerator today!
Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/
00:00 – Intro.
03:43 – Concerns & Deep Limitations of Big Data.
06:54 – Quantitative vs. Qualitative, Systemic Flaws in Big Data, Engineered Portability.
12:00 – Mechanical Collection: What We Lost in Data.
15:06 – Large Scale Data Collection: The True Depth and Magnitude of Your Numbers.
18:00 – Power of Categorizing.
19:43 – Value Capture: Will AI Evolve for the People or the Designer?
24:03 – Predictions & Politics of Technology: Search Algorithms & Attention Centralization. 28:00 – Objectivity Laundering: Are We Losing Our Humanity?
36:11 – Big Data: The Good with The Bad. 39:09 – Closing Statements.
Looking for More on Dr. C. Thi Nguyen?
Website: https://objectionable.net/
LinkedIn: https://au.linkedin.com/in/thi-thuy-nguyen-4108703b
Twitter/X: https://x.com/add_hawk
Bluesky: add_hawk
—–
DISCLAIMER: WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.
