How to build a sales system is one of the most important skills for entrepreneurs who want predictable revenue instead of unpredictable results. In this episode, host Tom Wheelwright sits down with performance coach and Next Play author Alan Stein Jr. to explain how business owners can design a system that draws ideal customers in rather than constantly hunting for them.
Tom and Alan discuss why most businesses struggle with sales: they rely on effort instead of structure. Alan brings lessons from working with elite basketball players and shows how high performers use discipline, habits, and routines to create consistent outcomes. The same principles apply directly to sales and leadership.
You will learn:
- How to create a repeatable sales process
- Why mindset affects conversion more than scripts
- How to connect prospects to real solutions
- How team culture influences sales performance
- How elite athlete habits translate into business growth
Alan Stein Jr. explains how rhythm, preparation, and accountability improve sales results over time. Tom focuses on helping entrepreneurs build systems that scale instead of depending on individual talent alone.
This topic matters now because businesses face rising competition and shorter customer attention spans. Owners who understand structured selling create steady cash flow and stronger relationships, while those who rely on random outreach remain inconsistent.
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00:00 – Intro.
02:44 – A Match Made in Heaven.
07:05 – Best Qualities of High Performing Elites.
11:20 – Training for a High Performing Mindset.
15:50 – Debrief: Watch Your Game Play.
26:00 – Repetition & Roleplaying.
30:00 – Develop Your Team.
34:11 – 3 Step Process in Creating Your Plan.
40:00 – Closing Statements.
Looking for More on Alan Stein Jr.? Website: https://alansteinjr.com/bio/ Book: “The Next Play” X/Twitter: https://x.com/AlanSteinJr Instagram: https://www.instagram.com/alansteinjr/ YouTube: https://www.youtube.com/alansteinjr LinkedIn: https://www.linkedin.com/in/alan-stein-jr/
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