How to use social media to grow your business is a question every entrepreneur is asking—but most are approaching it the wrong way. In this episode of The WealthAbility Show, host Tom Wheelwright sits down with social media strategist Josh Lessard to break down what actually works in today’s algorithm-driven environment.

Josh explains that social media is not about posting more—it’s about creating content that keeps people watching. Platforms like Instagram and TikTok reward retention and engagement, meaning your ability to capture attention in the first few seconds determines whether your content reaches more people .

The conversation challenges a common belief: being an expert is not enough. If your content is not presented in a way that viewers care about, it will not perform—regardless of how valuable the information is. Instead, business owners must focus on understanding their audience, crafting strong hooks, and delivering content that aligns with platform incentives.

You’ll learn:

• Why engagement—not expertise—drives social media growth
• How to create hooks that stop the scroll in the first 3 seconds
• The difference between social media and YouTube strategies
• How to balance content for awareness, trust, and conversion
• Why knowing your ideal customer is the foundation of all growth

Tom and Josh also break down a critical strategic insight: social media builds awareness, but trust often requires long-form content like YouTube. Short-form platforms introduce you, while deeper content converts prospects into clients.

This topic matters now because social media has become a primary driver of business growth—and one of the few marketing channels where you can start for free. Entrepreneurs who understand how attention works can scale faster, while those who ignore it risk being invisible in a crowded market.

👉 https://bit.ly/41d3Kmy 👈 CLICK HERE Ready to change your financial future? Join Tom Wheelwright, Robert Kiyosaki’s CPA, and apply to the WealthAbility Accelerator today!

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00:00 – Intro.
01:23 – Social Media Defined.
06:00 – Know Your Metrics of Engagement.
10:30 – How to Make Them Like You.
16:45 – Factual vs. Reaction Based Content.
20:30 – Tips to Build Your Content Strategy.
21:00 – What Needs to Be In a Thumbnail.
26:00 – What Makes a Good Hook?
30:00 – Closing Statements.

Looking for More on Joshua Lessard?
Website: https://www.joshualessard.com/
LinkedIn: https://www.linkedin.com/in/joshua-lessard
YouTube: @joshualessard02

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