Differentiate your business or risk competing only on price. In this episode, Tom Wheelwright sits down with entrepreneur and marketing expert Barry LaBov to explain why most companies unknowingly turn themselves into commodities—and how to reverse it.
Barry LaBov, founder and CEO of LABOV Marketing Communications and Training and a two-time Ernst & Young Entrepreneur of the Year recipient, shares practical methods entrepreneurs can use to discover what truly makes their company valuable. He explains that success does not come from copying competitors, lowering prices, or expanding advertising—it comes from clarifying strengths and communicating them consistently.
You will learn:
- Why businesses become commodities in competitive markets
- How to identify your true value and strengths
- How meaningful relationships increase profitability
- Practical steps to position your company as unique
This episode solves a critical business problem: many entrepreneurs work harder each year yet see shrinking margins because they compete on price instead of value. Differentiation allows you to command better pricing, attract better customers, and build a sustainable business in uncertain economic conditions.
Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/
00:00 – Intro.
03:00 – Discover your uniqueness & its power.
07:24 – “What’s in a name?”
13:27 – Superiority vs. Differentiation.
15:30 – Determine what makes you unique.
23:30 – Pricing your services in the modern day.
28:30 – Brand Re-Engineering Process: Why should they go with you?
31:31 – Tips on how entrepreneurs can grow.
36:50 – Key steps for entrepreneurs.
Looking for more on Barry Labov?
Website: https://www.barrylabov.com/, https://www.labov.com/
Books: “The Power of Differentiation”
Instagram: @barry_labov_author
Facebook: https://www.facebook.com/BarryLaBovAuthor/
LinkedIn: https://www.linkedin.com/in/barry-labov-6965241/
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