Business data analysis separates successful companies from struggling ones. Many entrepreneurs collect information from sales, marketing, and operations but never convert it into clear decisions. As a result, they react to problems instead of preventing them.
Host Tom Wheelwright sits down with analytics expert and technology leader Joe Sutherland to explain how business owners should actually use their data. Drawing from his experience at Amazon, Cisco, and academia, Sutherland breaks down practical methods entrepreneurs can apply immediately — without needing to become statisticians or programmers.
In this episode you will learn:
- Which business metrics actually matter
- How to identify profitable customers
- Why most dashboards mislead owners
- How artificial intelligence improves decision-making
- How data reduces operational and financial risk
Sutherland explains that data alone does not create growth. Interpretation does. Wheelwright connects these ideas to financial strategy: when owners understand what drives revenue and expenses, they make better investments, hire correctly, and improve cash flow.
Today’s competitive economy rewards informed decisions. Businesses that understand their numbers scale with confidence. Businesses that ignore data rely on hope — and hope is not a strategy.
👉 https://bit.ly/41d3Kmy 👈 CLICK HERE Ready to change your financial future? Join Tom Wheelwright, Robert Kiyosaki’s CPA, and apply to the WealthAbility Accelerator today!
Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/
00:00 – Intro.
02:55 – Determining the RIGHT data means asking the RIGHT questions.
06:17 – Data that will actually help your business.
10:35 – Counter-factual Outcomes: Don’t Make the Wrong Comparisons
14:37 – The Holy Grail to Marketing
19:47 – Steps for Entrepreneurs NOW!
24:40 – Closing Statements
Looking for more on Dr. Joe Sutherland?
Book: “Analytics The Right Way”
Website: http://www.jlsutherland.com/
Facebook: https://facebook.com/joesutherlandfb
Instagram: https://instagram.com/joesutherlandinsta
LinkedIn: https://linkedin.com/in/jlsutherland
Twitter: https://x.com/drjoesutherland
Email: hello@jlsutherland.com
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