AI-powered neuromarketing is changing how businesses attract, understand, and persuade customers.

In this episode of the WealthAbility Show, Tom Wheelwright sits down with Roger Dooley, author of The Persuasion Engine, to explore how entrepreneurs can use artificial intelligence to gain a competitive advantage in marketing and customer acquisition.

Roger explains how AI can help businesses understand customer psychology, identify emotional triggers, create stronger messaging, and improve communication with prospects, customers, employees, and stakeholders. He also breaks down how modern AI tools make sophisticated marketing insights accessible to small businesses that previously lacked the resources of large corporations.

You’ll learn:

• What AI-powered neuromarketing is and how it works
• How behavioral science influences customer decisions
• Why empathy is one of the most important business skills
• How AI can improve customer communication and marketing effectiveness
• Ways to build stronger customer personas and ideal customer profiles
• How AI can analyze competitors and uncover marketing opportunities
• Why better prompts lead to better business decisions
• How to use persuasion ethically to create value for customers

As AI becomes more powerful and accessible, businesses that understand customer behavior will have a significant advantage over those that rely on assumptions. Roger shares practical strategies entrepreneurs can use today to better understand their audience, create more persuasive marketing, and build stronger customer relationships.

If you want to improve your marketing, communicate with greater empathy, and use AI as a strategic business tool, this conversation provides a practical roadmap for getting started.

Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/

00:00 – Intro.
01:45 – From Expensive Brainwaves to Accessible AI Neuromarketing.
05:28 – Applying Robert Cialdini’s Influence Principles via AI.
08:58 – The AI Empathy Audit: Overcoming Human Emotional Blind Spots.
13:17 – How Claude Fixed a Tone-Deaf Luxury Cruise Crisis.
17:14 – Why Do Customers Rebel Against Obvious AI Interactions?
19:04 – The Human Touch: When to Use Bots vs. Human Cashiers.
24:52 – Leveraging AI for Instant, Low-Cost Eye Tracking Studies.
27:32 – Building Hyper-Targeted Ideal Customer Personas with Context.
28:57 – Closing Statements.

Looking for More on Roger Dooley?
Book: “The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers”
LinkedIn: https://www.linkedin.com/in/rogerdooley/
Twitter/X: https://x.com/rogerdooley

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