He didn’t learn from textbooks. He learned from doing. And he turned those lessons into Rich Dad Poor Dad, the book that sparked a global financial revolution.
When you follow the Rich Dad principles, you’re not getting theories. You’re getting proven, practical strategies that have worked in the real world for more than 40 years.
If the rich aren’t working for money, what are they doing? (Besides deciding which jet to fly or which golf course to visit.)
The rich build and buy assets.
An asset is anything that puts money in your pocket. That’s it. Look at everything you own and ask one simple question: Does this make me money or does this cost me money?
You’ve probably heard the stock market gurus yelling, “Buy! Buy! Sell! Sell!” They’re not investors. They’re entertainers. Maybe worse.
At Rich Dad, we don’t believe in chasing price swings. “Buy low, sell high” is just another gamble. Real wealth comes from buying or building assets that generate cash flow. These are investments that pay you month after month, no matter what the market does.
We teach people to stop playing guessing games and start thinking like investors. It’s not about timing the market. It’s about creating long-term income and control.
Discover more about the difference between cash flow and capital gains
“Cut up your credit cards.”
“Get out of debt now.”
“Debt is evil.”
That’s what most people hear, and most people stay broke.
At Rich Dad, we teach a better way. There is bad debt that drains your bank account, and there is good debt that builds your wealth. The wealthy know how to use good debt to acquire income-producing assets like real estate and businesses.
Used wisely, debt is not your enemy. It’s a tool. A lever. A shortcut to faster growth. You don’t borrow to spend. You borrow to invest. That shift changes everything.
Understand more about the differences between good debt and bad debt here
“Savers are losers.” And yes, we mean it.
There was a time when saving money worked. That time is over.
Today, the cost of living keeps rising. The value of your dollar keeps falling. Interest rates on savings accounts are laughable, and traditional retirement plans are failing the very people who followed the rules.
You won’t save your way to financial freedom. You’ll need to invest in income-generating assets that pay you in good times and bad. You’ll need to think differently, act smarter, and stop trusting a system that no longer works.
Want clarity about how people earn money? Look at the Cashflow Quadrant.
This simple framework breaks income into four types: Employee (E), Self-Employed (S), Business Owner (B), and Investor (I). Most people stay on the left side — trading time for money and paying the highest taxes. The rich move to the right side — building businesses and assets that generate income whether they work or not.
We teach you how to make that shift. You can earn income from one, two, or all four quadrants. The key is learning how to take control and choose your path with intention.
Make the leap from the left side to the right side of the CASHFLOW Quadrant here
Learning about money should be fun. That’s why we created the CASHFLOW© board game. It’s like Monopoly — only smarter, more strategic, and grounded in real financial education.
As you play, you learn how to spot deals, manage risks, and think like a true investor. It’s hands-on. It’s unforgettable. And it’s the most fun you’ll ever have getting financially educated.
Rich Dad is not just about learning skills. It’s about rewiring how you think.
We help you shift from fear and scarcity to confidence and opportunity. Because financial freedom starts in the mind. It’s not about how much you earn. It’s about how you think, what you believe, and the decisions you make every day.
