AI marketing for small businesses helps entrepreneurs compete with larger companies by using technology to automate outreach, improve branding, and understand customers more clearly. In this episode, host Tom Wheelwright sits down with marketing expert and Hyper-Digital Marketing author Dr. Vanitha Swaminathan to explain how business owners can start implementing AI right now.
Tom and Vanitha discuss why many businesses struggle with AI adoption: they see it as complicated technology instead of a strategic tool. Instead of replacing human connection, AI strengthens it by helping entrepreneurs deliver the right message to the right audience at the right time.
You will learn:
- The six pillars of strategic brand marketing in an AI-powered world
- How AI tools improve customer targeting and engagement
- Which AI tools small businesses should implement first
- How branding and data work together to drive revenue
- Why waiting to adopt AI increases competitive risk
Dr. Swaminathan explains how AI identifies patterns in customer behavior and allows business owners to make smarter marketing decisions. Tom Wheelwright connects these lessons to entrepreneurship and financial success, showing how stronger branding and clearer messaging increase long-term business value.
This topic matters now because AI is rapidly reshaping how customers discover, evaluate, and trust businesses. Entrepreneurs who learn to use AI tools today gain efficiency, attract better customers, and build stronger companies, while those who delay risk falling behind competitors who already leverage automation and data.
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00:00 – Intro.
03:26 – SEO vs. AI Optimization (AIO).
06:14 – Platformization & Personalization for Your Business.
11:43 – “Phygital” = Physical + Digital Interfaces.
15:30 – Human-AI Collaboration.
18:45 – AI & Branding: Purpose in the Marketplace.
21:23 – Coping with Hyper-Digital Speed.
25:06 – Leverage Tech to Engage & Co-Create with Clients.
29:27 – Letting Go of Legacy within Your Organization.
31:10 – Closing Statements.
Looking for More on Vanitha Swaminathan? Website: http://www.business.pitt.edu/professors/vanitha-swaminathan/ LinkedIn: http://www.linkedin.com/in/vanitha-swaminathan-5924896/
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