👉 https://bit.ly/41d3Kmy 👈 CLICK HERE Ready to change your financial future? Join Tom Wheelwright, Robert Kiyosaki’s CPA, and apply to the WealthAbility Accelerator today!
Hidden markets in business help entrepreneurs and investors understand why revenue and expenses alone do not explain real value. In this episode, host Tom Wheelwright speaks with economist and Lucky By Design author Judd B. Kessler about how businesses can identify incentives, design markets, and unlock profit opportunities others never see.
Tom and Judd explain that traditional financial statements track transactions, but they often ignore behavior, motivation, and incentives. Companies that understand these forces can shape customer decisions, create new demand, and build durable economic advantages instead of competing only on price.
You will learn:
- Why financial statements miss important value drivers
- How incentives influence customers, employees, and markets
- How businesses create entirely new markets
- How investors identify hidden economic opportunities
- How better measurement leads to smarter decisions
Judd B. Kessler shares real-world examples showing how organizations design systems that change behavior and produce measurable outcomes. Tom Wheelwright connects these insights to entrepreneurship and investing, showing how understanding incentives improves strategy and long-term profitability.
This topic matters now because markets increasingly reward businesses that understand human behavior, not just accounting results. Entrepreneurs and investors who recognize hidden value adapt faster, allocate capital better, and uncover opportunities competitors overlook.
Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/
00:00 – Intro. 02:17 – What are “Hidden Markets”?
08:19 – How to Find Your Hidden Market.
11:25 – Hidden Markets & AI.
17:50 – Design Your Own Hidden Market.
24:15 – Designing For Market Participant.
28:52 – Steps to Reduce Friction for the User.
32:00 – Hidden Market Matchmaker.
35:34 – Closing Statements.
Looking for More on Judd B. Kessler?
Website: https://juddbkessler.com/
LinkedIn: https://www.linkedin.com/in/juddkessler/
Twitter/X: https://x.com/juddkessler
Instagram: https://www.instagram.com/juddkessler/
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DISCLAIMER: WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.
