Gen Y is the fastest growing generation and in 2017 is predicted to outspend Baby Boomers. A generation that is defined by key trends and capstone events such as the Challenger Tragedy and 9/11. The most connected doesn’t mean the most informed. The generation that is shaping our future carries the label of ‘entitled’ or ‘lost.’ You’ll be surprised to learn who is most offended by those terms and how they really earned those perceptions. If you own a business, listen to learn how they think and steps you must take to connect with them.

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