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Rich Dad Online Brand Style Guide

Home
Logos
Typography
Colors
Customer avatars
Brand pillars
Rich Dad-isms
002
Logos || Rich Dad
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
Rich Dad Logo

The logo is the flagship of the brand identity. It will become a visual symbol representing all things that are Rich Dad.

003
Logos || Rich Dad Latino
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
Rich Dad Latino

Rich Dad Latino is the sub-brand for all things Rich Dad in Latin American countries around the world.

004
Logos || Rich Dad World
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
Rich Dad World

Rich Dad World is the sub-brand for PEI, formerly Rich Dad Coaching.

005
Logos || Rich Dad Entrepreneur
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
Rich Dad Entrepreneur

NA

006
Logos || Rich Dad Radio Show
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
 
  • 247, 148, 33
  • 0, 49, 98, 0
  • #F79421
 
  • 128, 128, 128
  • 52, 43, 43, 8
  • #808080
Rich Dad Radio Show

NA

007
Logos || The Rich Dad Media Network
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
 
  • 247, 147, 33
  • 0, 50, 98, 0
  • #F79321
The Rich Dad Media Network

NA

008
Logos || Rich Dad's Preferred Providers
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
 
  • 20, 135, 254
  • 75, 46, 0 0
  • #1487fe
The Rich Dad Media Network

NA

009
Logos || Rich Dad's Wealth Experts
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
 
  • 146, 184, 11
  • 49, 9, 100, 0
  • #92b80b
The Rich Dad Media Network

NA

010
Logos || CASHFLOW board game
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
 
  • 247, 147, 33
  • 0, 50, 98, 0
  • #F79321
 
  • 255, 214, 8
  • 1, 13, 99, 0
  • #FFD608
CASHFLOW board game

NA

011
Logos || CASHFLOW Clubs
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
 
  • 247, 147, 33
  • 0, 50, 98, 0
  • #F79321
 
  • 255, 214, 8
  • 1, 13, 99, 0
  • #FFD608
CASHFLOW Clubs

NA

012
Logos || CASHFLOW Classic
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
 
  • 247, 147, 33
  • 0, 50, 98, 0
  • #F79321
 
  • 255, 214, 8
  • 1, 13, 99, 0
  • #FFD608
CASHFLOW Classic

NA

013
Logos || CASHFLOW for Kids
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
 
  • 247, 147, 33
  • 0, 50, 98, 0
  • #F79321
 
  • 255, 214, 8
  • 1, 13, 99, 0
  • #FFD608
CASHFLOW for Kids

NA

014
Logos || CASHFLOW en Espanñol
Colors
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • 511c6c
 
  • 247, 147, 33
  • 0, 50, 98, 0
  • #F79321
 
  • 247, 147, 33
  • 0, 50, 98, 0
  • #F79321
 
  • 255, 214, 8
  • 1, 13, 99, 0
  • #FFD608
CASHFLOW en Español

NA

XXX
Typography

The following fonts are preferred for use across all Rich Dad properties.

They have been chosen for their ease of use, legibility, and varying weights.

We have for provided backups if the primary fonts are unuseable for whatever reasons.

Sans-serif font
Serif font
Condensed font
Accent fonts

Accent fonts are to be used with a primary font. As the category label indicates it should be used secondarily to add a visual flourish.

Please choose one and only one to pair with a primary font for a given campaign.

Rich Dad typography rules

When deciding how large to make a header compared to the body copy, a good rule of thumb is to double it.
Example: I'm a main headerI'm body copy for a sidebar.

Skip a weight between font weights.
Example: I'm a main headerI'm body copy for a sidebar.

XXX
Typography || Video
Primary fonts
XXX
Typography || Web || H1
H1

This is an example of a page or blog post heading

DESKTOP

  • 42px

  • camelcase

  • 600

  • 1.2em;

  • #333333

MOBILE

  • 32px

  • 600

  • 1.2em;

  • #333333

XXX
Colors

The following color pallete contains the offical colors to be used in all Rich Dad Company branding collateral including print, video, and online applications.

The first color swatch in each row of grouped colors is the PRIMARY hue (color) for that given color.

Purple
 
  • 81, 28, 108
  • 75, 100, 8, 26
  • #511c6c
 
  • 138, 47, 184
  • 59, 87, 0, 0
  • #8a2fb8
 
  • 112, 74, 133
  • 66, 82, 19, 4
  • #704a85
 
  • 156, 103, 183
  • 42, 69, 0, 0
  • #9c67b7
Gray
 
  • 17, 6, 23
  • 76, 75, 58, 80
  • #110617
 
  • 23, 23, 23
  • 73, 67, 65, 80
  • #171717
 
  • 51, 51, 51
  • 69, 63, 62, 58
  • #333333
 
  • 77, 77, 77
  • 65, 58, 57, 37
  • #4D4D4D
 
  • 128, 128, 128
  • 52, 43, 43, 8
  • #808080
 
  • 179, 179, 179
  • 31, 24, 25, 0
  • #B3B3B3
 
  • 242, 242, 242
  • 4, 2, 2, 0
  • #F2F2F2
Orange
 
  • 247, 147, 33
  • 0, 50, 98, 0
  • #F79321
 
  • 120, 71, 15
  • 37, 68, 100, 36
  • #78470F
 
  • 249, 181, 106
  • 1, 33, 66, 0
  • #F9B56A
Yellow
 
  • 255, 214, 8
  • 1, 13, 99, 0
  • #FFD608
 
  • 129, 107, 5
  • 45, 48, 100, 22
  • #816B05
 
  • 255, 227, 84
  • 2, 7, 79, 0
  • #FFE354

The following colors are accent colors to be used with primary colors (purple, gray, orange, yellow) listed above.

Blues with Purples
 
  • 36, 25, 119
  • 100, 100, 19, 12
  • #241977
 
  • 23, 102, 107
  • 88, 44, 51, 20
  • #17666b
Blues with Yellows
 
  • 7, 0, 178
  • 98, 94, 0, 1
  • #0700b2
 
  • 18, 8, 255
  • 87, 77, 0, 0
  • #1208ff
 
  • 22, 99, 179
  • 90, 63, 0, 0
  • #1663b3
 
  • 20, 135, 254
  • 75, 46, 0 0
  • #1487fe
Greens with Purples
 
  • 146, 184, 11
  • 49, 9, 100, 0
  • #92b80b
 
  • 89, 108, 29
  • 65, 38, 100, 25
  • #596c1d
 
  • 41, 184, 30
  • 76, 0, 100, 0
  • #29b81e
 
  • 29, 107, 23
  • 86, 33, 100, 25
  • #1d6b17
Miscelaneous
 
  • 239, 55, 62
  • 0, 93, 78, 0
  • #ef373e
XXX
Logos || Rich Dad's Four Brand Pillars

Rich Dad's Four Brand Pillars



 
Entrepreneurial Spirit
  • Dynamic
  • Fresh
  • Movement/Action
Fun and Entertaining
  • Interactive
  • Engaging
  • Playful
Global Transformational Learning
  • International
  • Integrated
  • Open
Contrarian and Forthright
  • Gunuine
  • Bold
  • Unexpected